I love LinkedIn.
I know it’s not perfect, but it is still, in my opinion, the best networking platform out there. But, you have to be using it to reap the benefits, and I mean proactively using it i.e. posting and sharing content, talking to and connecting with people, getting involved in conversations and showcasing your personal brand with an up-to-date all singing and dancing profile.
Admittedly, it’s hard work keeping up with LinkedIn’s updates, it is improving all the time. I follow LinkedIn experts to keep myself up-to-date with progress – Charles Hardy, Andy Foote (no relation!) and Mark Williams are great people to follow.
So here are some of the new features that I have discovered over the past month (and love!):
Feature Number 1: Let recruiters know you are seeking employment without your recruiter knowing (small print applies!)
Let’s be honest, many of us are not actively seeking new opportunities, however are open to suggestions. Did you know, you can do this on LinkedIn without your current employer knowing (although LinkedIn do give a caveat, explained here)? If you would like to use this feature, follow these steps and note you can do this from your mobile/ipad and laptop:
From the home screen, click/tap on the icon with your photo to take you to your profile page (the image is taken from a mobile but looks the same on a laptop, with the exception of one feature *) and scroll down to your dashboard below:
Make sure you turn your career interests on
Select your status from the drop down box
Tell them when you are available
Tell them job titles that interest you
Tell them your preferred locations
Tell them the type of contract you would be willing to consider
As you scroll down this feature, you will be able to add your preferred industry and organisation size.
*PC only: you have 300 characters to give the recruiters some essential information about who you (your brand). It's there for a reason, so use it!
LinkedIn really is the perfect environment for recruiting, so (secretly) let people know you are happy to consider options, who knows where it may lead to!
Feature Number 2: Show some love!
As well as endorsing people for skills and providing testimonials (another one of my favourite features). You can now give ‘kudos’ to people that deserve it. Why LinkedIn have called it kudos I have no idea, to me that word is stuck in the 1980s, however there is no denying how valuable this feature is for allowing your brand to stand out, and for you to quickly recognise someone who deserves it.
What you give kudos for is down to you; LinkedIn gives you cards to choose from, so choose the most appropriate. I recently gave kudos to a colleague who has inspired me with their facilitative leadership skills. If someone has helped you, then recognise them, it is too easy to ignore the good stuff and focus on negatives, so let’s start sharing some love, make people feel valued and show potential influencers how good they are.
This feature is only available on mobile (as I write this in August 2018) and you can only give kudos to those connected with you.
It is easy to give too – it takes just 5 minutes! Go to the profile of the connection you want to give recognition to and tap/click the ‘more’ icon. You will see a drop down option, scroll down to give 'kudos' and go for your life. Easy as!
Feature Number 3, Network like a Pro (and throw your business cards in the bin...)
I have to be honest, I hate business cards. They are a waste of paper. You get them thrown at you at networking events when you don’t want them (that's poor networking etiquette by the way – if you have been given advice to hand out your business cards to the world and their dog, forget it. You give your card to those people you have made a genuine connection with and can see a mutually beneficial relationship with). Together let's save some trees.
Thanks to clever folk at LinkedIn, business cards really are becoming a thing of the past (where the word kudos needs to belong). A new mobile feature allows you to connect with someone you actually want to connect with immediately, wherever you are (as long as you are online) by scanning a QR code that is linked to your profile. It is so simple and a genius move. Here’s how you do it:
This is a mobile only feature. Go into your home screen and select the icon in your search tab (3 squares and an 'x'), located on the right hand side.
You will be taken to this screen:
Select 'my code' to obtain your QR code.
To connect with an individual click on 'scan' then scan their code (or they can scan yours!). You will be taken to their profile screen where you can then connect.
Tap connect and voila you are connected! So, so easy, Don't you just love it!
Word of advice - before connecting - click on 'more' on their profile and personalise the connection to make a real impact.
I hope you have found these tips useful, if I discover any more gems you will be the first to know.
As always, thanks for reading!