• Kathryn Foot

Create a Powerful Value Statement


It's a fact that many people find producing a value statement hard. They have no idea what to say, or how to even start. Over many years supporting people, I have noticed that this is the one thing that really freaks them out, regardless of age or experience.

So, I have bitten the bullet and decided to tackle it and put my spin and what I think will work for you. So here we go...

A value statement is your unique offer of value.

Once you have it, it can be used anywhere - in written and verbal form:

  • on your CV,

  • your LinkedIn summary,

  • at networking events (it answers that dreaded question so what is it that you do?),

  • in your social media bios.

And when you have a great one people will remember you because of it. There are millions of electricians, plumbers, teachers, accountants, beauticians, designers in the world, so dare to be different and consider not what you do, but the value that you add because of what you do.

Value statements link to personal branding; i.e. thinking of yourself as a successful brand so you attract potential 'customers'; and by customers I mean anyone you want, or need to influence (new clients, recruiters etc) . Most successful brands have a clear value proposition that:

  1. explains how their product solves customers’ problems or improves their situation (relevancy),

  2. delivers specific benefits (quantified value),

  3. tells the ideal customer why they should buy from you and not from the competition (unique differentiation or unique selling point)

(source: https://conversionxl.com/blog/value-proposition-examples-how-to-create/)

You need to think of yourself as a brand, because when you are networking, or sending your CV in for consideration, or hoping to build your network via social media, then you want to make a connection with someone, and that connection is always an emotional one.

Ultimately your value statement is your sales pitch.

You want people to remember you and for you to be in their mind when they need a particular problem solved.

Think about the process we go through when we are buying a new car, or PC, or phone, most of us buy from the person, or purchase a brand, that we feel we can trust.

To aptly quote Simon Sinek “people buy from people”.

I know there is a wealth of information out there from different experts in the field, telling you how to create a brand or value statement (and I guess I am now one of them!), and it can be overwhelming, so I am going to give you some easy to follow tips that hopefully will help you create your very own, unique value statement that will make you stand out.

To create a powerful statement, answer these 5 questions:

  • What is the one thing that people come to you for? / What problem do you regularly solve?

  • What 3 words describe you?

  • What impact do you have on people?

  • Whom do you want to speak to/influence? / Who is your intended audience?

  • What makes you different in your approach?

Let’s consider this, using me as an example:

I could say:

“I am a career coach and trainer.”

How does that statement make you feel? Anything?

Let’s be honest it is so dull. It doesn’t show my impact and it doesn’t make people remember me.