• Kathryn Foot

How to grow your LinkedIn network


LinkedIn is noisy and it's busy.

500 million global users all in one place.

How on earth can you stand out and be seen?

It starts with your photo, your headline and your summary.

Yet, in all my years of training on this subject, I never cease to be amazed by the number of people not using LinkedIn to their advantage.

Unprofessional photos, bland headlines and boring summaries. Dull, dull, dull.

When it comes to social media,

dullness is a cardinal sin.

What is the first thing people see on LinkedIn when they search or if you appear in their feed?

They see this:

It’s clickbait.

Think about your own browsing habits.

You see something of interest and you click on it right? You need to find out more...

It’s the same with LinkedIn.

Your photo, your background photo, your headline - that’s the hook. And you want people to find out more about you surely, otherwise why are you even on it? Remember our parents telling us “do it properly or don’t do it at all?’ It’s good advice...

Human nature is to judge, rightly or wrongly, there is no escaping this. When people see your LinkedIn calling card (that’s what this is), they make a judgement call on who you are. Want to know something scary?

You have just 1.4 seconds to enage your audience.

You simply cannot afford to waste this space.

So how on earth do you do this?

You have to think like a marketer, selling a product. It just so happens that the product is you.

Firstly, figure out what you want from LinkedIn:

  • Are you actively seeking a new opportunithy?

  • Are you wanting to build your network?

  • Are you passively job seekeing?

  • Are you wanting to raise awareness for your business?